The Marc Jacobs Spring/Summer 2012 advertisement campaign takes the brand's ardent fan base on a tour of gritty metropolitan thoroughfares. Scribbled graffiti and riveted brick structures make for exceptional backgrounds here, especially when contrasted with the girlish looks of model Xiao Wen Ju.
Photographer Juergen Teller has added to the artistic canon that is Marc Jacobs imagery here. The fashion label has been known to execute highly eccentric productions, displaying perfumes, high heels and urban turbans alongside horses and ginormous MJ-embossed bags. This particular campaign tones down the usual clatter, bringing viewers to desolate city streets. Ju has made the Teller snapshots appear virtually effortless as they are synonymous with her usual urban chic appearance.
Desolate Metropolitan Fashion Campaigns
The Marc Jacobs Spring/Summer 2012 Advertisments are Urban
Trend Themes
1. Gritty Urban Fashion - Disruptive innovation opportunity: Create a clothing line that embraces the edginess of gritty metropolitan environments.
2. Artistic Advertising Imagery - Disruptive innovation opportunity: Develop a new approach to fashion advertising that incorporates unconventional backgrounds and artistic elements.
3. Effortless Urban Chic - Disruptive innovation opportunity: Design a line of fashionable clothing that combines comfort and urban style effortlessly.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create a platform that connects fashion brands with photographers and artists to collaborate on unique advertising campaigns.
2. Advertising - Disruptive innovation opportunity: Develop innovative techniques and technologies for creating visually striking and unconventional ad campaigns.
3. Photography - Disruptive innovation opportunity: Invent new camera equipment or software that simplifies the process of capturing effortless urban chic fashion photography.