Although the models starring in the Marc by Marc Jacobs Fall 2014 ad campaign look as though they have a lot of experience under their belt, they aren't signed to any agencies. That is because they are fresh faces cast with the help of Instagram. After participating in the brand's social media competition with the hashtag #CastMeMarc, three 'real people' were chosen for the campaign.
Shot by David Sims and styled by Katie Grand of LOVE Magazine, the Marc by Marc Jacobs Fall 2014 ad campaign really appealed to its expansive fan base. Jacobs says, "We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line."
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
Trend Themes
1. Instagram-casted Fashion Ads - Using Instagram to cast models for fashion ad campaigns presents new opportunities for brands to discover fresh faces and engage with their fan base.
2. Social Media Competitions - Organizing social media competitions like the #CastMeMarc campaign allows brands to involve their audience in the creative process and source unique talent for their campaigns.
3. Authenticity in Advertising - Featuring 'real people' in fashion ad campaigns helps to convey authenticity and relatability, which can resonate with consumers and differentiate brands in the industry.
Industry Implications
1. Fashion - The fashion industry can leverage Instagram and social media competitions to discover new talent and create more authentic and relatable ad campaigns.
2. Advertising - Through utilizing social media platforms like Instagram, the advertising industry can explore disruptive methods of casting models and engaging with target audiences.
3. Social Media - The rise of social media provides opportunities for brands to leverage user-generated content and enhance brand engagement through creative competitions like #CastMeMarc.