A much more subdued line than the last Hyena-inspired one, the Marani AW10 collection has a more homely, domestic feel about it. I rather like it, especially because of the strange way it simultaneously seems bland and exciting.
I think what I like most about the Marani AW collection is how different it is from 'The Hyena and Other Men' line. It shows Alberto Marani as a true chameleon in the fashion industry.
Graphic Color-Blocked Fashion
The Marani AW10 Collection Features Cool Colors and Prints
Trend Themes
1. Color-blocked Fashion - The trend of using bold blocks of color in fashion creates opportunities for disruptive innovation in fabric dyeing and printing techniques.
2. Subdued Fashion - The trend of designing fashion with a more subdued and homely feel opens up opportunities for disruptive innovation in creating comfortable yet stylish clothing.
3. Chameleon Fashion - The trend of fashion designers showcasing diverse styles and switching between different aesthetics presents opportunities for disruptive innovation in creating versatile and adaptable clothing collections.
Industry Implications
1. Fashion and Textiles - The fashion and textiles industry can capitalize on the trend of graphic color-blocked fashion by developing new fabric manipulation and printing techniques.
2. Home Fashion - The home fashion industry can explore the trend of subdued fashion to create comfortable and stylish home clothing options that blur the line between loungewear and fashion.
3. Fashion Design - Fashion designers can embrace the trend of being chameleonic in their collections, exploring versatile and adaptable designs that cater to different style preferences and occasions.