The Mara Hoffman Swimwear Resort 2015 collection stays true to the designer's pension for bright colors and busy patterns. Imbued with a year-round appreciation for tropical landscapes, creative inhibitions and bohemian sensibilities, the looks will inspire women to book a flight to the nearest exotic locale to escape a cold and dreary winter.
Shot on location at what is slowly becoming an upstate New York landmark, the Mara Hoffman Swimwear Resort 2015 collection could easily have been shot on at a carnival or even overseas in India. Instead, the house, known affectionately as 'Calico,' was colorfully revamped by ex-Brooklynites Kat O’Sullivan and Mason Brown. Fitting the Mara Hoffman Swimwear looks to a tee, the catalog was shot by photographer Olivia Malone.
Carnival Beachwear Catalogs
The Mara Hoffman Swimwear Lookbook Takes Place at a Boho Abode
Trend Themes
1. Bright Colors and Busy Patterns in Swimwear - Opportunity for innovative swimwear designs that incorporate vibrant colors and bold patterns.
2. Year-round Appreciation for Tropical Landscapes - Opportunity for travel and tourism industry to promote tropical destinations and experiences all year round.
3. Bohemian Sensibilities in Fashion - Opportunity for fashion brands to create bohemian-inspired clothing lines that appeal to free-spirited consumers.
Industry Implications
1. Swimwear - Opportunity for swimwear brands to embrace bold colors and patterns in their designs.
2. Travel and Tourism - Opportunity for travel agencies and resorts to market tropical destinations as year-round getaways.
3. Fashion - Opportunity for clothing brands to tap into the bohemian trend and create fashion lines with a free-spirited aesthetic.