Fusing a crazy creativity with a contemporary take on fairytales, Mi Lajki presented a new take on summer dressing at Stockholm Fashion Week. Borrowing from the aesthetic of popular models including Gemma Ward and Lily Cole, extreme manipulated doll faces featured porcelain finishes, exaggerated brows, and dramatic lips that were collages over the models' features. Eerie and unsettling, the subverted beauty overshadowed the jewelry and clothing, creating an effective catwalk statement that was one of the highlights of the event.
Perhaps a comment on the extremities of plastic surgery, is this look a case of a makeup artist gone wild, or a viable look for a Saturday night on the town?
Exaggerated Runway Faces
Mi Lajki's Spring Summer 2011 Collection is Eerily Unsettling
Trend Themes
1. Extreme Makeup - Disruptive innovation opportunity: Develop new makeup products and techniques that push the boundaries of traditional makeup application to create avant-garde looks.
2. Subverted Beauty - Disruptive innovation opportunity: Explore unorthodox beauty standards and challenge societal norms by creating alternative representations of beauty through fashion and makeup.
3. Dramatic Catwalk Statements - Disruptive innovation opportunity: Design fashion shows that use bold and unconventional looks to make a strong impact and convey a powerful message.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Rethink traditional makeup products and develop innovative formulas and techniques to cater to customers interested in experimental and artistic makeup looks.
2. Fashion - Disruptive innovation opportunity: Embrace unconventional aesthetics and challenge conventional fashion norms by creating clothing collections that push the boundaries of traditional beauty ideals.
3. Event Planning - Disruptive innovation opportunity: Help fashion brands create immersive and thought-provoking fashion shows that leave a lasting impact on attendees and generate buzz through unconventional runway presentations.