Hot on the heels of the Scarlett Johansson Mango campaign, we bring you a first look at their newest ads with photography by the acclaimed Mariano Vivanco.
Famous for his Dolce & Gabbana ad campaigns and creative Dazed & Confused editorials, Vivanco gives the new Mango ads a fresh twist by incorporating the lighting equipment into the ad images. It’s as if he wanted to give us a peek into the process, and lift the spirits of young girls by showing that it takes lighting and professional photography to look this good.
The ads feature the beautiful Daisy Lowe and Riley Keough, the granddaughter of Elvis Presley.
Check out more Mango and Mariano Vivanco features below.
Insightful Fashion Ads
Mango Ads by Mariano Vivanco Reveal Beauty Secrets
Trend Themes
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2. Process-focused Branding - Brands can showcase their unique processes and encourage audience trust by giving a behind-the-scenes look in their advertising campaigns.
3. Celebrity-endorsed Ads - Utilizing famous models and celebrities in advertising campaigns have proven to increase brand awareness and consumer engagement.
Industry Implications
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3. Entertainment - Celebrity-endorsed ads can help entertainment companies increase their brand awareness and promote their products to a larger audience.