Marmot gained popularity a few decades ago when its iconic Mammoth Parka garnered global attention and the public made it a highly sought after jacket during the colder seasons of the year. Once again, the brand decides to release the iconic jacket in a slew of bright color palettes as winter begins to roll around the corner.
It was originally designed as a basecamp coat and later was nicknamed "Big Boy" because of the oversized silhouette of the coat. It became a staple option in New York City and the jacket now returns in six color options. It is insulated with 700 fill-power down and is now offered in black and Citronelle, crocodile and scotch, red, clear blue, cherry tomato, and some neutrals.
Vibrant Staple Parka Colorways
Marmot Breathes Life Back to the Mammoth Parka
Trend Themes
1. Bright Parka Colorways - Brands can leverage vibrant color options in their staple winter clothing, breathing new life into their iconic designs.
2. Oversized Silhouettes - Offering clothing options with oversized silhouettes can provide a trendy and unique twist to traditional winter wear.
3. Iconic Clothing Revival - Reintroducing iconic clothing pieces with modern elements can capitalize on nostalgia while still staying relevant to current fashion trends.
Industry Implications
1. Fashion - Fashion brands can explore the use of bright colors and oversized silhouettes in their winter collections to capture consumer interest and stay relevant.
2. Outdoor Apparel - The outdoor apparel industry can reinvent classic designs with new colorways and materials to attract younger, fashion-forward consumers.
3. Retail - Retail companies can tap into the trend of nostalgic clothing revivals by bringing back popular designs that resonate with their target audience.