'Malmgård Castle' partnered up with 'Second Thought' to provide important information on its range of farmed CPG products. The products feature simplistic packaging with the "luomu" label at the top and a QR code in the upper center of the package. The Luomu label is a Finnish inspection authority label denoting controlled organic production.
The QR code was placed in the front and center location surrounded by empty space, as Malmgård Castle believes it is an integral part of the packaging. The label links to Second Thought's information database on any specific product, which includes information such as nutritional values, ingredients, manufacturing information, and even a story behind the product.
Malmgård Castle has become the first producer to use the 'Electronic Grain Pass' (eGrainPass) service in Finland, which links physical products to a digital source for information and data.
Digital Product Story Brochures
Malmgård Castle Offers Connected Packaging with 'Second Thought'
Trend Themes
1. Connected Packaging - Brands can incorporate scannable codes and links on their product packaging to provide customers with additional information and stories behind their products, enhancing the customer experience.
2. Digital Product Storytelling - Brands can use digital platforms and tools to tell the story behind their products, providing customers with a deeper understanding and connection to the brand and its offerings.
3. Controlled Organic Production Labelling - Labelling products with controlled organic production certifications promotes transparency and trust between brands and consumers while also promoting sustainable and ethical farming practices.
Industry Implications
1. Consumer Packaged Goods (CPG) - CPG companies can leverage connected packaging and digital storytelling to differentiate their brands and products in a crowded market, and provide customers with enhanced product information and a more engaging experience.
2. Food and Beverage - Food and beverage companies can use controlled organic production labelling to highlight the quality of their ingredients and promote sustainable and ethical farming practices, appealing to environmentally-conscious consumers.
3. Agriculture - Agricultural companies can use digital tools like eGrainPass to link physical products to a digital source of information and data, promoting transparency and better management of supply chains.