With July officially here, Applebee's has announced that its new Neighborhood Drink of the month is the Malibu Dollarmama. While that means the Vodka Raspberry Lemonade is on its way out, the new rum-based cocktail is perfect for the hot July days ahead.
The new Malibu Dollarmama is a refreshing drink with an even more refreshing price tag of just $1. The drink itself consists of both Tropicana orange juice and Dole pineapple juice blended with white rum and Malibu Coconut Rum. The result is a tropical cocktail that will make you feel like you've been transported to an all-inclusive beach resort. As Applebee's vice president of beverage innovation Patrick Kirk explains, "Malibu Coconut Rum is unquestionably a fan favorite, so we’ve added this premium liquor to our ever-popular Neighborhood Drink of the Month.
Boozy Pineapple Juice Cocktails
The New Applebee's Malibu Dollarmama is Infused with Coconut Rum
Trend Themes
1. Rum-based Cocktails - The popularity of rum-based cocktails can be capitalized on by bars and restaurants through creative recipes and affordable prices to attract more customers.
2. Affordable Drinks - Offering affordable drinks can be a trend that businesses can follow to attract a larger crowd and boost sales, while exploring creative combinations using cheaper ingredients.
3. Tropical Flavors - With the rise of tropical cocktails, businesses can leverage the trend by introducing new exotic flavors and adding a unique twist to classic cocktails.
Industry Implications
1. Food & Beverage - The food and beverage industry can incorporate tropical flavors and affordable cocktails to their menu, bringing in more customers and boosting sales.
2. Hospitality - The hospitality industry can adopt the rum-based and tropical cocktail trend in their menus and offer affordable drink packages to increase customer footfall.
3. Alcohol - The alcohol industry can create innovative marketing campaigns featuring rum, tropical flavors, and affordable drinks to capitalize on current trends and increase sales.