'Scentbird' is a monthly scent sampling service that is opening its doors to the world of male cosmetics. Beginning solely as a women's perfume provider, the startup has risen from 100 to 8,000 subscribers in one year. With this increased financial success the company was able to delve into men's cologne as well.
The service that Scentbird provides is a subscription that comes with a reusable case and different designer colognes delivered to your doorstep on a monthly basis. The samples come in 8 ml bottles, translating into four sprays a day for a month. Men are also able to create their own scent portfolio, narrowing down the smells they like best.
The target market is straight men looking to woo a lady. With men's cologne sales on the rise at department stores this was a perfect time for Scentbird to broaden its services to include male cosmetics.
Male Fragrance Subscriptions
'Scentbird' Embraces Male Cosmetics with Cologne Samples
Trend Themes
1. Male Fragrance Subscriptions - Opportunity for subscription-based fragrance services to target a growing market of male consumers.
2. Cosmetic Sampling Services - Potential for businesses offering sample-sized cosmetics to expand their offerings to include male-focused products.
3. Custom Scent Portfolios - Innovation opportunity for companies to develop tools or platforms for men to create personalized cologne collections.
Industry Implications
1. Subscription Services - Subscription-based businesses can tap into the male fragrance market by offering curated cologne samples.
2. Cosmetics Industry - Cosmetic companies can capitalize on the growing demand for male-focused products by expanding their offerings to include men's cologne.
3. E-commerce - E-commerce platforms can incorporate male fragrance subscriptions to provide a convenient and personalized shopping experience for male consumers.