Men no longer have to resort to the ‘potato in the pants’ workaround for male swim shrinkage. The ‘Rooster Booster’ has a hidden pocket into which a variety of foam forms can be slipped in order to mask inopportune body part retreats. The crotch falsies will be sold under the ‘Mr Busyballs’ label; 'Rooster Booster' was created by Designer Summer Fisher and her partner Michael Yarwood.
The swimwear will be sold internationally on the Web through eBay, Amazon and directly from the Mr. BusyBalls website.
Asset-Enhancing Swimwear
'Rooster Booster' Gives Men Something to Crow About
Trend Themes
1. Male Body Positivity - The 'Rooster Booster' swimwear represents a growing trend of embracing and enhancing the male body in swimwear.
2. Inclusive Swimwear - Swimwear brands are catering to a wider range of body types and addressing specific body concerns, such as concealment of body parts.
3. Functional Fashion - The integration of functional features, such as hidden pockets and detachable foam forms, is a trend in swimwear that offers practical solutions for body confidence.
Industry Implications
1. Swimwear - The swimwear industry can take advantage of the increasing demand for inclusive and body-positive swimwear options.
2. Fashion E-commerce - E-commerce platforms like eBay and Amazon are key channels for selling innovative swimwear designs directly to consumers.
3. Intimate Apparel - The success of the 'Rooster Booster' swimwear demonstrates the potential for development in the niche market of men's intimate apparel that addresses body concerns.