Mal Mezcal is a British luxury brand producing the 100% agave spirit in Mexico. Packaged in sleek, contemporary glass bottles, Mal Mezcal boasts a dynamic logo featuring two monkeys and depictions of lush, local plant life. The 100% agave mezcal is produced in the wilderness of Oaxaca, the birthplace of mezcal along the Pacific Ocean.
Mal Mezcal is produced in small batches at a family-run artisanal distillery in Oaxaca and the overall branding scheme is inspired by the controversial domestication of jungle wildlife that occurred in Mexico at the start of the 20th century.
The entirety of the Mal Mezcal bottle appears monochromatic except for subtle hints of turquoise in the form of lettering and on the sticker that seals the bottle.
Tropical Mezcal Branding
Mal Mezcal is a Luxury Mezcal Brand Based in the United Kingdom
Trend Themes
1. Luxury Mezcal Branding - Opportunity for luxury brands in the mezcal industry to develop unique and visually appealing packaging and branding schemes.
2. Artisanal Distillery Production - Opportunity for small-scale, family-run distilleries to produce high-quality and limited-batch mezcal, emphasizing craftsmanship and tradition.
3. Controversial Wildlife-inspired Branding - Opportunity to incorporate provocative and thought-provoking elements into branding campaigns, captivating consumer attention in the mezcal market.
Industry Implications
1. Luxury Spirits - Opportunity for luxury spirits brands to expand their product offerings and enter the mezcal market, catering to premium consumers.
2. Artisanal Distilleries - Opportunity for smaller distilleries to enter the mezcal industry, focusing on traditional production methods and unique flavors to differentiate themselves.
3. Packaging and Branding - Opportunity for packaging and branding companies to collaborate with mezcal brands, creating visually striking designs that reflect the essence of the product.