In order to give consumers with deep skin tones more variety when it comes to makeup, the brand MakeupForWOC was founded, enabling consumers to easily find products that work for them.
Recently, MakeupForWOC launched a rose gold highlighter, which comes in a deeper shade than many of the others on the market. The shade, dubbed 'Tiara,' comes in a small pot that holds an impressive amount of product. In addition, the packaging and formula allows consumers to easily pack on product if they want a lot of glow, or simply brush it on in smaller amounts for a look that's a bit more subtle.
Due to this, MakeupForWOC's highlighter is versatile and goes a long way, and at just $10 USD, it's an affordable addition to any vanity.
Deep Skin Tone Highlighters
MakeupForWOC Launched a Stunning Rose Gold Highlighter
Trend Themes
1. Variety in Deep Skin Tone Makeup - Disruptive innovation opportunity: Develop a range of makeup products specifically designed for deep skin tones to address the lack of options in the market.
2. Rose Gold Highlighter for Deep Skin Tones - Disruptive innovation opportunity: Create rose gold highlighters that cater to the needs and preferences of consumers with deep skin tones.
3. Affordable Makeup for Deep Skin Tones - Disruptive innovation opportunity: Offer affordable and high-quality makeup products specifically formulated for deep skin tones to make them more accessible to a wider range of consumers.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Introduce inclusive and diverse makeup lines that cater to the needs of all skin tones and ethnicities.
2. E-commerce and Online Retail - Disruptive innovation opportunity: Develop online platforms or marketplaces that curate and promote makeup brands that cater to deep skin tones.
3. Product Packaging and Design - Disruptive innovation opportunity: Create innovative packaging solutions and formulas that enhance the application and usability of makeup products for consumers with deep skin tones.