Primula is a cheese manufacture that sells its product in easy to use squeezable tubes and its latest packaging designs promote the Make-a-Wish UK organization in hopes of collecting proceeds to help grant wishes of those in need. These wrappers are a limited edition design exclusive to promoting the campaign.
The new designs are featured on five different real cheese Primula products. The design is inspired by the Make-a-Wish mantra of helping make children smile with the catch phrase "Just say cheese" printed on the tube along with a smile made from cheese located underneath. The tubes also feature a dark blue color scheme inspired by Make-a-Wish's brand colors and the company's logo at the base. The proceeds raised from sales of the limited edition products will benefit the charity.
Charitable Cheese Packaging
The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish
Trend Themes
1. Charitable Packaging - Integrating charitable causes into product packaging can create a sense of purpose and connection with consumers.
2. Limited Edition Design - Creating exclusive packaging designs for limited edition products can generate excitement and increase sales.
3. Brand Collaboration - Partnering with well-known charities or organizations can enhance brand image and demonstrate corporate social responsibility.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative packaging strategies to support charitable causes and engage consumers.
2. Nonprofit - Nonprofit organizations can collaborate with companies to create mutually beneficial promotional campaigns and raise funds for their causes.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in developing creative campaigns that integrate charitable initiatives into their packaging designs.