This is a great site created to celebrate the release of Bob Dylan's Greatest Hits album, to be released October 1st. The site pays homage to his video for Subterranean Homesick Blues and allows users to post messages on the cards within the video to then send to a friend. Not a new technology, but a lovely, simple viral to support the launch.
Implications - With technology developing at an incredibly fast rate, consumers are beginning to feel a sense of distance from their gadgets. Providing an interactive option gives users the feeling of authority and influence over their purchases. In providing this option, companies demonstrate that they are considerate of their customers and value their contributions.
Interactive Music Video
Viral Bob Dylan Album
Trend Themes
1. Interactive Music Videos - Opportunity for music artists to engage their audience and create immersive experiences through interactive videos.
2. Viral Marketing Campaigns - Opportunity for businesses to leverage viral videos as a promotional tool to generate buzz and increase brand awareness.
3. User-generated Content - Opportunity for companies to encourage user participation and engagement by allowing them to contribute to the content creation process.
Industry Implications
1. Music - Opportunity for music industry to enhance the fan experience through interactive music videos.
2. Marketing - Opportunity for marketing industry to utilize interactive videos as a creative and effective way to promote products or services.
3. Social Media - Opportunity for social media platforms to provide tools and features that enable users to create and share interactive content.