The newest Make Up For Ever flagship store is based in Malaysia at the Pavilion Kuala Lumpur.
The store is the first Make Up For Ever flagship in South East Asia, and was designed to immediately capture the attention of those passing by. It was created to look like the professional world of art and media, having a similar design to "the photographer's studio, the artist's studio and the backstage area." With red and black detailing and design, booths that feature the brand's different makeup collections and areas where visitors can sample products and receive analysis and lessons from digital face charts and iPad tutorials, the store does not skimp on its modern features.
This new makeup flagship store sets a precedent for more to come in the region.
Asian Cosmetics Flagships
This Make Up For Ever Flagship is the First in the Country
Trend Themes
1. Retail Flagships - Designing retail flagships with unique and immersive experiences can increase brand awareness and foot traffic.
2. Makeup Experiences - Brands can create unique makeup experiences through innovative retail spaces that combine education and technology to attract customers.
3. Expansion to Southeast Asia - More brands may attempt expansion to Southeast Asia to tap into the growing cosmetics market, especially through innovative retail concepts.
Industry Implications
1. Cosmetics - Cosmetics companies can innovate in their retail strategies by creating immersive experiences that showcase unique products and offer tutorials.
2. Retail - Retailers can learn from the success of the Make Up For Ever flagship store by investing in unique and immersive experiences for their customers.
3. Tourism - With the rise of makeup tourism, Southeast Asian countries could benefit from expanded retail flagships to attract tourists who are interested in exploring unique beauty products.