nanamica introduces its newest collection designed for the Fall/Winter 2021 season entitled 'Make Everyday Living More Comfortable.' As the name suggests, the lifestyle collection for the season is very functional and it sections off to celebrate different themes.
The Japanese brand promises "heart-warming life-tech wear." There are four themes in total, introduced under the overarching concept of everyday life. The first theme is "Any Time Works" and it is full of designs that are "seasonless, genderless, ageless, genreless." As a more professional option, there is a section entitled "Heading to the Office" with more comfortable options for creative professionals. The third theme is "Home Office Wear" which caters to recent concepts and the professional shift in the world due to the pandemic. The last of the four themes is "The Wind, The Sun, and The Sea" with more outerwear options.
Functional Heart-Warming Tech Apparel
nanamica's FW21 Make Everyday Living More Comfortable
Trend Themes
1. Functional Apparel - Functional clothing for work and relaxation that is both aesthetically pleasing and practical.
2. Life-tech Wear - Clothing that integrates technology to improve comfort and functionality.
3. Seasonless Design - Clothing that can be worn year-round, reducing the environmental impact of fast fashion.
Industry Implications
1. Fashion - Fashion companies that can incorporate technology and functional design in clothing for a wider range of consumers and lifestyles.
2. Workwear - Companies that create clothing specifically tailored for the needs of professionals, accommodating for new work-from-home shifts.
3. Outdoor Apparel - Companies that can incorporate seasonless designs for outdoor activities and recreation.