Wolverine, a well-known boot and clothing company, has launched their holiday campaign called "Make Christmas Merry" to honor those working hard to ensure the holiday season goes smoothly. The campaign highlights the efforts of those in warehouses, on delivery routes, and on their feet working on getting online gift orders to their destinations.
In recognition of their hard work, Wolverine is asking their fans to nominate someone in their lives which helps to make Christmas merry through a form on their website. From now until early December, Wolverine will be selecting 250 of these nominees and sending them a Wolverine gearbox valued at $250. This is a way for the company to show appreciation for those who make the holidays happen. The campaign has a video, and more information can be found on the Wolverine blog. Consumers can also shop for top-rated gifts on the Wolverine website.
Unsung Hero Christmas Campaign
Wolverine's Make Christmas Merry Campaign Celebrates Unsung Heroes
Trend Themes
1. Holiday Campaigns Honoring Unsung Heroes - Businesses can create holiday campaigns that honor and recognize those who work behind the scenes to ensure that the holiday season runs smoothly.
2. Employee Recognition Programs - Companies can implement employee recognition programs to show appreciation for the hard work and dedication of their staff.
3. Consumer Campaigns Focused on Gratitude - Brands can launch consumer campaigns that celebrate gratitude and encourage their customers to show appreciation for those who work behind the scenes.
Industry Implications
1. Retail Industry - Retailers can honor their warehouse workers and delivery personnel through similar holiday campaigns that show recognition for their hard work.
2. Logistics Industry - Logistics companies can implement employee recognition programs to show appreciation for their hard-working staff who ensure everything runs smoothly during the holiday season.
3. Consumer Goods Industry - Consumer goods brands can launch campaigns that encourage their customers to show gratitude and appreciation for those working behind the scenes to make the holiday season happen.