Maison Tess launched its first sustainability line. The collection features novelty fabrics such as Euca Cotton and Hemp Cotton. Maison Tess carefully curated the new collection to prioritize sustainable living and make it accessible through its online platform.
The collection's two new fabrics align with the brands' additional efforts to become more environmentally and socially responsible. Euca Cotton is made with 43% Tencel derived from eucalyptus trees. Hemp Cotton, on the other hand, is made with 27% hemp. Both materials require less water in their growth process than cotton, making for an eco-conscious product. Maison Tess combined the fabrics to create the perfect blend of comfort and durability. Customers can now order small swatches of fabric before deciding on the right product. This limits product returns to reduce carbon emissions.
Sustainable Luxury Linen Collections
Maison Tess Launched a Sustainable Line of Luxury Linens
Trend Themes
1. Sustainable Luxury Linens - Expanding sustainable luxury lines could be a disruptive innovation opportunity for the home decor industry.
2. Novelty Fabrics - Incorporating novelty fabrics such as Euca Cotton and Hemp Cotton can be a trend to look out for in the textile industry.
3. Eco-conscious Products - The demand for eco-conscious products is on the rise and companies that focus on sustainable materials will likely lead the way in the future.
Industry Implications
1. Home Decor - The home decor industry can take advantage of sustainable luxury linens to align with current environmental and social priorities.
2. Textile - The textile industry can benefit from incorporating eco-friendly materials such as Euca Cotton and Hemp Cotton.
3. E-commerce - The accessibility of sustainable luxury linens through online platforms can revamp the e-commerce industry.