Maisonette's 'Maison Me Baby' collection is the first-ever private label apparel line from the premium and curated children's retailer. The collection consists of "elevated everyday essentials designed to let kids be kids" and features "over fifty mix-and-matchable options" that marry chic aesthetics with functional details.
"We are thrilled to introduce everyone to Maison Me Baby, our simple yet chic collection of organic cotton essentials for baby. We aim to simplify the early days with a go-to collection of mix and matchable essentials that look fantastic and are priced right" said Sylvana Durrett, CEO of Maisonette about the range.
In addition to a selection of coveralls, everyday bodysuits, sweat suits and comfortable kimono-style cotton separates, Maisonette's Maison Me Baby collection spotlights lightweight knits, outerwear and even hat accessories.
Fashion-Forward Private Label Kidswear
Maisonette's 'Maison Me' Collection is Chic and Functional
Trend Themes
1. Private Label Children's Apparel - The success of Maisonette's 'Maison Me' collection shows the growth opportunities in private label children's apparel.
2. Organic Cotton Clothing for Children - The popularity of Maisonette's 'Maison Me' collection suggests rising consumer demand for organic cotton clothing in children's apparel.
3. Mix-and-matchable Children's Clothing - Maisonette's 'Maison Me' collection highlights the increasing popularity of mix-and-matchable children's clothing that allow parents to customize outfits for their kids.
Industry Implications
1. Children's Apparel Retail - 'Maison Me' by Maisonette creates an opportunity for other retailers to tap into the growing market for premium and curated children's apparel.
2. Organic Cotton Production - The rising demand for organic cotton in children's apparel creates an opportunity for the organic cotton production industry to expand and innovate.
3. Fashion Design Software - The trend towards mix-and-matchable children's clothing creates opportunities for fashion design software companies to develop new tools to help parents create custom outfits for their kids.