For Fall Haute Couture, Maison Martin Margiela continued the faceless theme that first debuted in the Spring/Summer 2009 show in which models’ heads were covered by what looked like nude stockings. The same anonymous look was featured in Maison Martin Margiela editorials in Interview and Arena Homme+ magazines.
The living mannequin look sucks the human component from the models, leaving the focus solely on the clothes—but does it add positive appeal to the fashions, or does it taint the overall aesthetic?
Runway Mannequinization
Maison Martin Margiela Fall 2009 Couture Leaves Models Faceless
Trend Themes
1. Anonymous Runway Models - Opportunity for designers to experiment with unconventional presentation styles that remove the focus from the model.
2. Clothing-centric Presentation - Opportunity to create unique and memorable brand experiences by prioritizing the clothing and pushing the boundaries of traditional runway shows.
3. Faceless Mannequins - Opportunity for retailers to create impactful in-store displays that eliminate the need for human models and allow for experimentation with innovative display techniques.
Industry Implications
1. Fashion - The fashion industry can take advantage of this trend by experimenting with unconventional runway presentation styles and creating memorable brand experiences.
2. Retail - Retailers can utilize faceless mannequins to create impactful in-store displays and experiment with innovative display techniques that promote their products.
3. Advertising - The use of anonymous models in fashion editorials provides an opportunity for advertisers to experiment with creative and thought-provoking campaigns that focus solely on the clothing.