The Maison Kitsune Fall/Winter 2012 battle video has models fighting to get dressed. The video is part of a series done by French electronic music record label and fashion label Maison Kitsuné in order to debut each season's goodies.
The video, directed by French fashion director Loïc Prigent, features a male and female model, Boris and Elena, race to see who can dress first. The payment for losing is having to kiss the other on the cheek. In the end, everyone wins through dance.
This quirky video is an ingenius idea that shows off both the company's Fall/Winter clothing picks while giving a sampling of the compilations they have created. This video features music from the new compilation Kitsuné AMERICA, that has artists such as Childish Gambino, White Shadow and St. Lucia.
Fashion Dance-Off Videos
The Maison Kitsune Fall/Winter 2012 Has Models Battling
Trend Themes
1. Interactive Fashion Videos - Creating interactive fashion videos where viewers can participate in the dressing competition can enhance the user experience and increase brand engagement.
2. Merging Music and Fashion - Collaborating with music labels to create fashion videos with curated soundtracks can appeal to a wider audience and create a unique brand experience.
3. Quirky Brand Promotion - Injecting humor and creativity into brand promotion videos can attract attention and differentiate from competitors.
Industry Implications
1. Fashion - Fashion brands can leverage interactive videos to showcase their collections and engage with their audience in a more immersive way.
2. Music - Music labels can explore partnerships with fashion brands to create promotional videos that combine their music with fashion visuals, creating cross-promotion opportunities.
3. Digital Marketing - Digital marketing agencies can offer innovative video production services that incorporate interactive elements and storytelling techniques to help brands stand out in the crowded online advertising space.