A collaboration between Maison Kitsune and SOTO Berlin has resulted in a capsule collection for the Spring/Summer 2014 season.
The French brand's signature tee and sweater was reworked with a Germanic flair. In other words, Paris meets Berlin and we couldn't be more pleased with the outcome. Along with the clothing, the collection offers an iPhone 5 case emblazoned with the seasonal design. The capsule collection is available in-store and online at SOTO Berlin.
The cultural and aesthetic blend is reflected in the lookbook. A blissful-looking couple enjoy a Parisian picnic -- wine, cheese, grapes and, of course, croissants -- while a make-shift interpretation of the Eiffel Tower twinkles nearby. The delighted couple wear shirts that read 'Berlinois,' again, reflecting the coalescence of two different worlds.
Parisian Picnic Lookbooks
Maison Kitsuné and SOTO Berlin Celebrate Cultural Mingling
Trend Themes
1. Cultural Mingling in Fashion - The collaboration between Maison Kitsune and SOTO Berlin highlights the trend of merging different cultural influences in fashion, creating unique and diverse styles.
2. Capsule Collections - The release of the capsule collection for the Spring/Summer 2014 season demonstrates the trend of limited edition fashion collections that offer exclusive and unique designs.
3. City-inspired Lookbooks - The incorporation of iconic elements from Paris and Berlin in the lookbook showcases the trend of using cityscapes as inspiration for fashion campaigns.
Industry Implications
1. Fashion Design - The fashion industry can capitalize on the trend of cultural mingling by creating collections that highlight the fusion of different global influences.
2. Retail - The release of capsule collections presents opportunities for retail companies to attract customers with limited edition and exclusive products.
3. Advertising - The use of city-inspired lookbooks provides advertising agencies with opportunities to create captivating visual campaigns that capture the essence of different cities in a creative and compelling way.