Maison Kitsuné, a French fashion brand that was first conceived back in 2002, recently released an editorial that promotes the many different styles that are available as a part of its pre-Fall 2017 collection.
It's reported that many of the pieces were inspired by American superheroes, however the way in which this is executed is rather abstract -- with accents like New York's iconic skyline said to channel them. All of the garments from the Maison Kitsuné collection are modeled on a single female muse, who poses in front of vintage-style pop art backgrounds. This gives the images a unique appearance that helps the apparel to standout, while also helping to maintain a minimalist aesthetic.
Ensembles are diverse, as frilly dresses and shirts, masculine polka-dot suits and simplistic athletic wear are all included -- making for an expansive collection that has broad appeal.
American Superhero-Inspired Editorials
The Pre-Fall Maison Kitsuné Collection Has a Vintage Look
Trend Themes
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Superhero-inspired Fashion — Opportunities for fashion brands to incorporate abstract interpretations of pop culture references into their designs.
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Minimalist Fashion Photography — The potential for brands to create unique and visually appealing marketing materials by using vintage-style pop art backgrounds in their photo shoots.
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Gender-neutral Fashion — The expansion of fashion collections to include a diverse array of styles, including both frilly dresses and masculine suits, to appeal to a wider range of consumers.
Industry Implications
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Fashion — Incorporating abstract interpretations of pop culture references into designs, creating unique marketing materials through photo shoots, and expanding collections to include diverse styles could all disrupt the fashion industry.
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Entertainment — The success of superhero-inspired fashion collections highlights the potential for entertainment companies to collaborate with fashion brands to create co-branded collections based on popular franchises.
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Advertising — The use of vintage-style pop art backgrounds in fashion photography presents unique opportunities for advertising agencies to create visually appealing and memorable campaigns for their clients.