As Mainland Cheese's tagline states that "Good Things Take Time," the company created a unique way for consumers to live out this statement.
Rather than offering a time-sensitive coupon for cheese, the company created a 2,000-piece puzzle that is to be assembled and redeemed for a 20-kilogram piece of vintage cheese. Those who challenge themselves to complete the Mainland 2,000-Piece Voucher have the opportunity to take as much time as they need in putting together the limited-edition puzzle—which will likely be necessary, as the puzzles themselves feature challenging images inspired by the subtle colors and texture of cheese.
The task of assembling the puzzle draws parallels to the aging process that forms Mainland Cheese's many unique varieties, hopefully giving consumers a newfound appreciation for the product.
Complex Puzzle Vouchers
Mainland Cheese's 2,000-Piece Puzzle May Be Redeemed for Vintage Cheese
Trend Themes
1. Puzzle Redemption - Disruptive innovation opportunity: Develop unique puzzle redemption programs that offer exclusive rewards.
2. Limited-edition Challenges - Disruptive innovation opportunity: Create limited-edition challenges that require time and effort to complete, offering unique rewards.
3. Interactive Marketing - Disruptive innovation opportunity: Implement interactive marketing strategies that engage consumers through experiential activities.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Integrate gamification elements and unique redemption methods into the food and beverage industry.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore creative marketing campaigns that utilize interactive experiences to engage consumers.
3. Retail and E-commerce - Disruptive innovation opportunity: Incorporate limited-edition challenges and exclusive rewards into the retail and e-commerce sector.