These new Magnum ice cream flavors are being launched for 2023 to provide consumers with a number of ways to satisfy their craving for a sweet treat this year. The products include the Magnum Double Starchaser, the Magnum Double Sunlove and more, which are available in both tubs as well as stick varieties. The ice creams and non-dairy frozen desserts are being launched in the UK where shoppers will be able to pick them up starting at £2.
Head of Ice Cream UK & Ireland, Unilever Jennifer Dyne spoke on the Magnum ice cream flavors saying, "Insight led innovation is vitally important to the ice-cream category, creating a sense of excitement for shoppers and ensuring it remains relevant to evolving consumer trends and flavour profiles."
Expansive Ice Cream Collections
These New Magnum Ice Cream Flavors are Arriving for 2023
Trend Themes
1. Innovative Ice Cream Flavors - New Magnum ice cream flavors for 2023 offer opportunities for companies to differentiate their product offerings and appeal to consumers looking for unique flavor experiences.
2. Non-dairy Frozen Desserts - Magnum's launch of non-dairy frozen desserts reflects the growing trend towards plant-based and vegan options, creating opportunities for innovation in this market segment.
3. Packaging Innovation - Magnum's release of their products in both tub and stick varieties presents opportunities for businesses to explore new packaging options that offer convenience and customization for consumers.
Industry Implications
1. Ice Cream - Companies in the ice cream industry can stay relevant and competitive by innovating with flavors that cater to changing consumer preferences.
2. Plant-based Foods - The launch of non-dairy frozen desserts by Magnum is an indication of the growing trend towards plant-based and vegan foods, presenting opportunities for businesses to enter this market and innovate with new products.
3. Packaging - Magnum's release of products in both tub and stick varieties suggests potential for packaging innovation across industries, highlighting the importance of making package designs more convenient and customizable to consumer needs.