OHMG Magnesium is a sparkling magnesium beverage that was created to support relaxation by providing 15% of the recommended daily allowance of magnesium—which is about the same as an avocado. Made with pure water that is naturally infused with bioavailable magnesium, natural fruit flavors and extracts, the functional drinks are touted as a solution for reducing tiredness and fatigue.
OHMG Brands' co-founder Stuart Walsh says, "The relaxing drinks category is growing fast, predominantly led by CBD drinks. We're going in a completely different direction by using a high-quality bioavailable magnesium as it's an incredibly important nutrient that plays a role in more than 300 functions in our body."
The zero-sugar, sweetener-free, zero-calorie beverage can be found in flavors like Raspberry & Lemon Balm + L-Theanine and Blackcurrant & Echinacea + Vitamin C.
Sparkling Magnesium Beverages
OHMG Magnesium is a Drink That Helps to Support Relaxation
Trend Themes
1. Magnesium-based Functional Drinks - There is an opportunity for creating more magnesium-based functional drinks with natural flavors to support relaxation and reduce tiredness and fatigue.
2. Alternative Relaxing Beverages - As the relaxing drinks category grows, there is an opportunity for creating alternative solutions to CBD drinks, such as magnesium-based drinks.
3. Natural Sparkling Beverages - There is an opportunity for creating more natural sparkling beverages that are zero-sugar, sweetener-free, and zero-calorie with natural fruit flavors and extracts.
Industry Implications
1. Functional Beverage Industry - The functional beverage industry can explore the use of magnesium in creating beverages that offer health benefits beyond conventional drinks.
2. Relaxing Drinks Industry - The relaxing drinks industry can diversify its product offerings by exploring alternative ingredients like magnesium and natural flavors.
3. Natural Sparkling Water Industry - The natural sparkling water industry can create innovative products with added health benefits and natural flavors, like OHMG Magnesium beverages.