At first the Magna Pars Suites Milano may seem like a typical modern designer hotel. The cozy minimalist decor and spacious setting offers a breath of fresh air for tired travellers. Nevertheless, it does have something up its sleeve. Touted as "the world's first hotel-à-parfums," it has taken over the old perfume factory that was once helmed by the Martone family.
Since moving from Milan, the Martone family has slowly converted the space into a temporary home for events, offices, communication and creative studios. Introducing a more permanent fixture, the Magna Pars Suites Milano brings a touch of the famous fragrances back to the defunct factory. For instance, the lofty suites are modeled after olfactory essences like flowers (Gardenia, Jasmine, Neroli and Magnolia) and woods (Vetiver, Sandalwood and Patchouli).
Perfume Factory Hotels
The Magna Pars Suites Milano is the World's First Hotel-à-Parfums
Trend Themes
1. Perfume Factory Hotels - The trend of converting old perfume factories into unique hotels offers an opportunity for disruptive innovation in the hospitality industry by combining fragrance and luxury accommodations.
2. Hotel-à-parfums - The concept of hotel-à-parfums, where fragrances are incorporated into the design and experience of the hotel, presents an opportunity for disruptive innovation in the fragrance industry by creating immersive sensory experiences for guests.
3. Repurposing Industrial Spaces - The trend of repurposing industrial spaces like perfume factories into multifunctional venues, such as hotels, offices, and creative studios, provides an opportunity for disruptive innovation in real estate and event industries.
Industry Implications
1. Hospitality - The hospitality industry can embrace the trend of perfume factory hotels by creating unique and immersive experiences for guests through fragrance-centered design and ambiance.
2. Fragrance - The fragrance industry can explore the hotel-à-parfums concept by collaborating with luxury hotels to create signature scents and fragrances that enhance the overall guest experience.
3. Real Estate - The real estate industry can capitalize on the trend of repurposing industrial spaces by transforming unused factories into profitable and multifunctional venues like hotels and creative studios.