The Samich is a Seattle-based food truck created by a company called MagicButter that offers foodies the chance to try out various popular sandwiches infused with cannabis. Sandwich fans are invited to try out classic dishes like peanut butter and jelly, pulled pork and even grill cheese sandwiches infused with THC properties.
The Samich truck incorporates THC into its food products by using a device patented to MagicalButter called an MB2. The MB2 appliance works by extracting various botanical oils into various edible products such as alcohol, butter and even cooking oil. The Samich actively uses MB2 to infuse THC into its various sandwich menu items. Each sandwich meal costs roughly $10. The items are available on a traveling pink school bus food truck that will hopefully spin off into a permanent location.
Psychedelic Cannabis Sandwiches
The Samich Food Truck By MagicalButter Offers Trippy Subs
Trend Themes
1. Cannabis-infused Foods - Opportunity for restaurants and food startups to incorporate THC or CBD into food products for curious consumers seeking new experiences.
2. Edible Extraction Technology - Opportunity for kitchen appliance manufacturers to develop and market innovative extraction technology that can be used to infuse THC and other botanicals into various food products.
3. Food Trucks - Opportunity for entrepreneurs to develop unique and innovative food trucks that offer niche menu items such as cannabis-infused sandwiches and reach a broad customer base through food truck rallies and events.
Industry Implications
1. Cannabis Edibles - Cannabis edibles manufacturers can explore broader menu offerings beyond traditional cannabis-infused brownies and gummies by incorporating THC into commonly known dishes and attract new customers.
2. Kitchen Appliance Manufacturing - Appliance manufacturers can develop niche at-home extraction devices that can be used by consumers to infuse THC and other botanicals into various cooking ingredients to create their own infused dishes.
3. Food Trucking - Food truck entrepreneurs can tap into niche market opportunities by experimenting with unique food offerings, branding, and innovative menu specialties like cannabis-infused sandwiches to attract a more diverse customer base.