Entertainment technology company Metamedia has teamed up with Super 78 Studios -- a design studio specializing in immersive experiences -- and Howie Mandel's Alevy Productions to launch the groundbreaking 'Magic Screen.' The new platform offers moviegoers an interactive cinema experience in which they will be able to directly engage with a variety of animated and live content.
"We're going to revolutionize the moviegoing experience in a way that will allow trailers, advertisements, game shows and more to be seen like never before," said Howie Mandel referencing the revolutionary nature of 'Magic Screen.' What this means is that moviegoers will be provided direct access to their favorite celebrities and film characters, with whom they will be able to interact, making for a true one-of-a-kind entertainment experience.
"Magic Screen's interactive platform is a one-of-a-kind solution that's available for studios, producers, and IP holders to showcase their content and characters to consumers in a truly custom and memorable way," said Dina Benadon, CEO of Super 78.
Virtual Movie Ad Experiences
Metamedia Joins Super 78 and Howie Mandel to Launch 'Magic Screen'
Trend Themes
1. Interactive Movie Experiences - The creation of interactive movie experiences is a disruptive innovation opportunity for the entertainment industry to increase audience engagement.
2. Immersive Advertising - Developing immersive advertising experiences can be a major advantage for companies, allowing brands to create more memorable and personalized ads that truly resonate with consumers.
3. Virtual Engagement - The rise of virtual engagement in the entertainment industry presents a significant opportunity to increase customer satisfaction and loyalty by creating more interactive and personalized experiences.
Industry Implications
1. Entertainment Industry - The entertainment industry can take advantage of this new technology to offer unique interactive experiences for consumers, increasing revenue and improving customer satisfaction.
2. Advertising Industry - The advertising industry can greatly benefit from the creation of immersive and personalized ads that are more effective in reaching target audiences and increasing brand awareness.
3. Technology Industry - The technology industry can help innovate these interactive platforms to create even more engaging and unique experiences for consumers, offering cutting-edge solutions for the entertainment and advertising industries.