Willow Smith has added to her portfolio of editorials with a feature from the GARAGE Magazine app -- which it invites readers to download so that they can see the celebrity transform by way of Snapchat filters.
Partnering with the social media platform, GARAGE depicts the eccentric daughter of Will Smith in some of the most popular filters in recent times -- the dog, rainbow, mermaid and cat filter all included.
By releasing the issue through the GARAGE Magazine app, the contemporary publication looks to appeal to the Generation Z and Millennial consumers who follow the star. In addition to this, the Willow Smith editorial also works to promote a Snapchat filter of her own, titled 'New Age.' By using the GARAGE Magazine app, consumers are able to transform themselves with the filter.
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
Trend Themes
1. Snapchat Filter Celebrities - Opportunity for brands and publications to collaborate with celebrities to create editorial content featuring popular Snapchat filters.
2. Mobile App Collaborations - Increasing trend of publications partnering with social media platforms to release exclusive content through mobile apps, targeting younger generations.
3. Generation Z Marketing - Growing demand for marketing strategies that cater to the Generation Z and Millennial consumers, through unique and interactive experiences.
Industry Implications
1. Publishing Industry - Publishers can explore collaborations with social media platforms and celebrities to create engaging and interactive editorial content.
2. Social Media Industry - Opportunity for social media platforms to partner with publications and celebrities to offer exclusive content and drive user engagement on their apps.
3. Marketing Industry - Marketers can capitalize on the popularity of Snapchat filters and create innovative marketing campaigns targeting Generation Z and Millennial consumers.