Japanese imprint label UNDERCOVER delivers its latest Spring/Summer 2018 collection in celebration of all its MADSTORE locations. The label's latest drop is exclusively in conjunction with the retail locations, launching a series of goods adorned with graphics honoring MADSTORE. The new seasonal collection is comprised of staple pieces including crewneck sweaters, graphic t-shirts, and coach jackets.
Some of the graphics that adorn the garments include a typographic "MAD" branding throughout the entire range, a visual of a cartoon girl praying whilst holding a teddy bear, and a beat motif. The color palette is simple, with hues of black, white, maroon, and blue.The standout item in the new capsule is without a doubt the coach jacket, with biblical imagery on the back alongside a "MAD" imprint.
Regal Visual Spring Capsules
UNDERCOVER Pays Tribute to Its MADSTORE Locations in Its Latest Range
Trend Themes
1. Localized Collaboration - The trend of brands collaborating with specific locations or stores opens up opportunities for unique and personalized product offerings.
2. Graphic Branding - The use of bold and distinctive graphics on apparel allows brands to create eye-catching designs that attract consumers.
3. Religious Imagery - Incorporating religious imagery in fashion collections presents an opportunity for brands to explore cultural and spiritual themes.
Industry Implications
1. Apparel - The apparel industry can leverage localized collaborations and graphic branding to create limited-edition collections that resonate with customers.
2. Retail - Retailers can capitalize on the trend of localized collaborations by partnering with brands to offer exclusive products that drive foot traffic to their stores.
3. Fashion - The fashion industry can explore the use of religious imagery in collections to create thought-provoking and visually impactful designs.