I'm sure you've used random things lying around the house to fix a certain problem, but the MADS creative thinking courses ads take this idea to a whole other level. Featuring subtle photography that doesn't overload you with too much information, the campaign offers a perfectly relatable approach to draw viewers in.
The MADS creative thinking courses ads were directed by Diana Kim and contain witty and effective ways of fixing issues that occur within your daily routines. Using awards that celebrate creativity like the Eurobest and the Cannes Lion to hold a door in place, hang pieces of jewelry and maintain a bookshelf, the campaign will make you laugh with its whimsical (and creative) uses of such precious awards and trophies.
Clever Problem-Solving Campaigns
The MADS Creative Thinking Courses Ads Use Awards as Tools
Trend Themes
1. Creative Problem-solving - Opportunity to develop innovative solutions for everyday problems by utilizing unconventional materials or methods.
2. Subtle Advertising - Opportunity to engage and captivate audiences through minimalistic and relatable ad campaigns.
3. Humorous Marketing - Opportunity to attract and entertain consumers through clever and witty advertisements.
Industry Implications
1. Education - Opportunity to incorporate creative problem-solving techniques into educational courses and workshops.
2. Advertising - Opportunity to adopt minimalist and relatable approaches in advertising campaigns to resonate with target audiences.
3. Marketing - Opportunity to leverage humor and wit in marketing strategies to differentiate and engage with consumers.