After comparing John McCain to Hitler, Madonna went off last week on Sarah Palin in the Madison Square Garden stop of the Queen of Pop’s "Sticky & Sweet" Tour.
Madonna made her feelings quite clear by declaring that Sarah Palin isn’t welcome in her concert or party and should get off of her street. Madonna goes as far as threatening to "kick her ass".
Madonna brilliantly ends her rant with, "It’s nothing personal" and "I love her soul".
When asked about her aggressive heckling on the red carpet of the NY screening of her directorial debut, Filth & Wisdom, Madonna downplayed the whole thing.
"It’s a metaphor," Madonna said. "She’s in the Republican Party, I’m in the Democratic Party."
Check out another version of the heckling in which Madonna gets even more passionate about "Sarah f^cking Palin", and goes on demanding to "get that b!tch out of here". The action starts around the 1:40 minute mark.
Metaphor or not, I like the attitude. It goes along well with Madonna’s boxing persona for her Hard Candy album.
Public Heckling
Madonna Threatens To Kick Sarah Palin's A$$ on Tour
Trend Themes
1. Public Celebrity Heckling - Public figures are using their platforms to publicly express their opinions and feelings toward other public figures, paving the way for possible new strategies in reputation management and political messaging.
2. Political Polarization in Entertainment - Personal political affiliations are becoming increasingly tied to celebrity personas and audience appeal, giving rise to new marketing and audience engagement opportunities for industries such as entertainment, advertising, and endorsement.
3. Political Metaphor Marketing - Political metaphors are emerging as a new marketing strategy, as they offer a relatable and culturally relevant way to express brand or product positioning in the current political climate.
Industry Implications
1. Entertainment - Entertainment companies can capitalize on the growing intersection between public figures and politics by creating marketing campaigns and content that cater to audience political affiliations and inspire political engagement.
2. Advertising - Ad agencies can create politically-inspired campaigns that use public figure personas or political metaphors to promote products or services, using the current political climate to drive brand interest and increase consumer engagement.
3. Political Consulting - Political consultants can develop messaging strategies that incorporate public figure personas and political metaphors to help candidates appeal to audiences and position themselves strategically in the current political landscape.