Exit 14 is a label that offers original, comfortable and colorful made-in-Ghana pieces. The Hammond clan -- a group of extremely active and self-taught individuals, launched the label on the country's Independence Day.
The family is socially and economically progressive in a few fields. The Hammond grandmother, for example, was a seamstress who founded "one of Ghana's first and only female-run advertising agencies." Inspired by the assertiveness of family members and the knack for clothing manufacturing, Nana, her mother and her sister launch the Made-in-Ghana label to promote the exquisite textiles, the traditional handwoven technique and the stylish merit of native wear.
The pieces are made of a traditional textile, called "bataki." The material is native to certain regions in Ghana and the "cotton is handwoven into strips and sewn together to form a bespoke pattern."
African Handwoven Coats
Exit 14 is a New Made-In-Ghana Brand That Boasts Freedom of Expression
Trend Themes
1. African Made Fashion - The trend of promoting African-made fashion items will allow fashion enthusiasts to showcase their sense of style while also supporting local industries.
2. Traditional Textiles - There is room for disruptive innovation in the fashion industry by promoting the use of traditional textiles in contemporary wear.
3. Ethical Manufacturing - There is room for disruptive innovation in the fashion industry by promoting ethical manufacturing practices and sustainability.
Industry Implications
1. Fashion - The fashion industry can benefit from promoting African-made fashion items using traditional textiles for fashionable yet unique designs.
2. Textile Manufacturing - The textile manufacturing industry can benefit from innovative technologies designed to support handwoven textiles, thereby supporting local communities and preserving traditional techniques.
3. Advertising and Marketing - The advertising and marketing industry can support cultural heritage and promote ethical manufacturing practices by working with brands that use traditional textiles for their products.