adidas’ and Stella McCartney recently teamed up to create a one-of-a-kind tracksuit for addidas' 'Made to Be Remade' collection.
Created in partnership with New Cotton Project, which is an EU organization dedicated to reducing textile waste, addidas' new tracksuit shows the potential for repurposing and reusing our clothes. The new unisex tracksuit is made from a blend of 60% viscose and 40% organic cotton, and boasts an oversized silhouette. But what makes this tracksuit so unique is that consumers can return the tracksuit after wearing it down, and it will be remade into a new garment. To have the tracksuit remade, all consumers have to do is scan the garment’s QR code on the adidas app and then send it to Infinited Fiber Company’s recycling stream to be broken down and remade.
Part of addidas' Made to Be Remade collection, this innovative new tracksuit reveals the larger "potential of circular garment production."
Recyclable Unisex Tracksuits
Part of the 'Made to Be Remade' Line, This Tracksuit Can Be Reused
Trend Themes
1. Circular Garment Production - The potential of circular garment production is currently being revealed through innovative textile recycling initiatives such as the Made to Be Remade collection by Adidas and Stella McCartney.
2. Textile Recycling - Textile recycling initiatives such as the Made to Be Remade collection by Adidas and Stella McCartney are demonstrating how materials can be repurposed and reused to create new garments.
3. QR Code Integration - Integrating QR codes into the garment labeling process could be a big opportunity for brands to promote circular production and ensure efficient textile recycling.
Industry Implications
1. Fashion - Fashion brands that leverage circular garment production and textile recycling technology could disrupt the industry by reducing waste and promoting sustainable practices.
2. Textile Manufacturing - Textile manufacturers that embrace recycling technology and eco-friendly materials such as organic cotton and viscose could lead the way in circular garment production.
3. Technology - Innovative technology companies that offer solutions for textile recycling and circular production processes could be a key enabler of sustainable fashion trends.