NIGO continues to make waves in the fashion industry as HUMAN MADE works in collaboration with Levi's on the Made in Japan collection for the season. The duo nod to Japanese culture and it is made up of two pieces, starting with the 506 Trucker jacket that is made out of selvage denim material.
The jacket is marked by co-branding details on the back along with the brand's slogan that reads "Gears for futuristic teenagers." A duck graphic is the most prominent detail at the back and applied using Levi's iconic stitching with back pockets on the jeans. NIGO showcased the new look on Instagram by sharing a campaign visual shot that was taken at Japan's historic Izushi Eirakukan in Kinki.
Japan-Honoring Denim Designs
HUMAN MADE and Levi's Launch the Made in Japan Collection
Trend Themes
1. Japanese-inspired Fashion - Opportunity for fashion brands to collaborate with Japanese designers and incorporate Japanese culture into their designs.
2. Selvage Denim - Opportunity to innovate with high-quality denim material and create unique designs.
3. Co-branding - Opportunity for two or more brands to work together on a collection to increase brand exposure and sales.
Industry Implications
1. Fashion Industry - Industry players can collaborate with designers from different cultures to create unique and innovative designs.
2. Textile Industry - Industry players can focus on developing high-quality materials, such as selvage denim, to meet the demand for unique and sustainable fashion.
3. Marketing Industry - Industry players can use co-branding as a marketing strategy to increase brand exposure and appeal to a wider audience.