Ahead of Canada Day, Roots is launching its Made In Canada Collection to help Canadians celebrate in style. While Canada Day celebrations may look a little different this year due to COVID-19, the comfy tees, tanks, sweaters, and hoodies are perfect for lounging around at home in too.
The Made In Canada Collection features bold patriotic prints, with most pieces featuring Canadian flags and Roots' classic branding, including its iconic beaver logo, which is featured on a number of different prints.
To keep with the Canadian theme, Roots mostly uses simple red and white colorways, with a few black and white varieties also available for consumers who are looking for loungewear that's a little more versatile.
Celebratory Canadiana Loungewear
Roots' Made in Canada Collection Commemorates Canada Day
Trend Themes
1. Made in Canada - The trend of patriotic fashion and loungewear that promotes buying domestic products, seen in Roots' Made in Canada Collection, presents an opportunity for Canadian fashion companies to capitalize on the growing demand for Canadian-made products.
2. Comfy Loungewear - The trend of comfortable and functional loungewear like the pieces in Roots' Made in Canada Collection presents opportunities for apparel companies to focus on creating and promoting cozy, practical garments that are suitable for working or spending time at home.
3. Patriotic Prints - The trend of using patriotic prints and designs like the Canadian flag or the iconic beaver logo, as seen in Roots' Made in Canada Collection, presents opportunities for fashion companies to capitalize on the growing demand for clothing that promotes a sense of national pride and identity.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of patriotic loungewear like Roots' Made in Canada Collection and focus on creating and promoting apparel that promotes a sense of national pride and identity.
2. Retail - The retail industry can benefit from the trend of patriotic fashion and loungewear seen in Roots' Made in Canada Collection by partnering with Canadian designers or manufacturers to create similar collections.
3. E-commerce - The trend of comfortable and practical loungewear like the garments in Roots' Made in Canada Collection presents a disruptive innovation opportunity for e-commerce companies to focus on creating and promoting functional and cozy garments that are suitable for remote work or spending time at home.