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TikTok Launches the Second Season of its Made for TikTok Series

The Made for TikTok Series is returning to the video-sharing app for a second season. TikTok is committed to helping its users find helpful marketing tips through the platform's ad tips series. The first iteration of this series featured David Ma sharing tips to maximize the user's TikTok performance.

For its second season, Made for TikTok is showcased through a late-night talk show complete with interviews, sketches, and unique creators who have experience working with brands. The second season is hosted by Shannon Fielder, a copywriter and TikTok creator. TikTok's marketing series aims to guide users through advertising strategies with its range of experts in the ad industry. Each featured guest will share their personal tups on building a TikTok audience.
Trend Themes
1. Video-based Marketing - With TikTok's second season of Made for TikTok, it's clear that video marketing continues to be a trend with increasing popularity, and brands should look at incorporating it into their marketing plans.
2. Social Media Marketing - TikTok's Made for TikTok series highlights the importance of social media in marketing strategy, and businesses should focus on utilizing social media marketing to reach younger consumers.
3. Influencer Marketing - Through its Made for TikTok series, TikTok continues to showcase the power of influencer marketing, which businesses should consider as a way of promoting their products or services.
Industry Implications
1. Digital Marketing - As TikTok continues to launch seasons of Made for TikTok, it presents an opportunity for digital marketing agencies to offer in-app marketing services, helping brands maximize their reach on the platform.
2. Advertising - The Made for TikTok series offers an opportunity for advertising companies to explore new ways of reaching younger audiences through interactive and engaging ads on social media.
3. Entertainment - TikTok's Made for TikTok series highlights the entertainment industry's connection with social media, making it an opportune moment to integrate social media platforms as a way of promoting new releases and engaging more audiences.

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