Maddison Whitford is a young Autralian-based photographer. She combines her passion for the ocean with bush lands to render highly naturalistic photographs. Her ‘Haunted Hippie’ series explores humans relationship with land, evoking feelings of familiarity and warmth through tones and emphasized texture. The artist juxtaposes soft focus on nature with a sharp and highly defined focus on the subject, alluring the audience with a more dynamic review of nature. The scene is on both a beach and in the woods, creating an apparent nostalgia for summer, and connection to the earth.
The model is adorned with sunny face jewels, stacked bangles and breezy apparel. The makeup was done by Mickeela Whitford, favoring rusty tones to bring out the model’s piercing green eyes.
Brooding Beached Nomad Shoots
Maddison Whitford Lenses the Mystical ‘Haunted Hippie' S
Trend Themes
1. Nature-inspired Photography - The trend of using natural settings and elements in photography captures consumers' desire to connect with the environment and presents opportunities for companies to leverage sustainable practices and materials.
2. Nostalgic Fashion - A trend towards fashion that conveys a sense of nostalgia for past eras presents opportunities for companies to create vintage-inspired lines or reimagined iconic pieces.
3. Minimalist Makeup - A trend towards minimalist makeup that enhances natural features instead of covering them up presents opportunities for companies to launch lines of clean, natural beauty products.
Industry Implications
1. Fashion - The fashion industry can draw on the use of nostalgic motifs in photography to develop new styles and products that tap into current consumer sentiments around sustainable, natural fashion.
2. Photography - The photography industry can respond to the trend of using natural elements with eco-friendly equipment manufacturing and by exploring innovative printing or editing techniques.
3. Beauty - Beauty companies can tap into trend towards minimalism in makeup to develop product lines that cater to consumers seeking clean, natural products that enhance their natural beauty.