MAD Paris has created a black version of the Rolex Datejust 31, pricing the watch at $88, 222, and the 'MAD Paris x Pink Sapphire Rolex Datejust 31' is currently available at Browns.
The watch is comprised of stainless steel with a black design, which contrasts with the pink hands and pink Rolex branding. Additionally, the frame was created using 100% pink sapphire stones and gives the watch a distinct look. The strap of the watch has a folding crown clasp and a link band to provide a durable clasp. The dial was reworked with a matte black design, in order to hide the mechanical movement system. The new MAD Paris timepiece is also water-resistant up to depths of 100 meters.
Pink Sapphire Luxury Watches
MAD Paris Has Given the Rolex Datejust 31 a Matte Black Design
Trend Themes
1. Matte Black Luxury Watches - Creating luxury watches with a matte black design presents an opportunity for a disruptive innovation in the luxury watch industry.
2. Pink Sapphire Accents - Incorporating pink sapphire stones as accents in luxury watches opens up a disruptive innovation opportunity in the gemstone and fine jewelry industry.
3. Hidden Mechanical Movements - Developing watches with a matte black design that hides the mechanical movement system can disrupt the traditional watchmaking industry.
Industry Implications
1. Luxury Watch Industry - Luxury watch brands can explore the demand for matte black designs, offering unique timepieces that cater to modern aesthetics.
2. Gemstone and Fine Jewelry Industry - Integrating pink sapphire stones as decorative elements in luxury watches can create a disruptive innovation within the gemstone and fine jewelry industry.
3. Watchmaking Industry - Adopting hidden mechanical movements in luxury watches can introduce a disruptive innovation that changes the traditional approach to showcasing watch mechanisms.