Wedding planning veterans Mindy Weiss and Debbie Geller have teamed up to launch a virtual wedding planning platform called MAD About Weddings. The new program consists of 12 videos that are designed to walk couples step-by-step through the process of planning their wedding.
MAD About Weddings is sure to garner attention from soon-to-be newlyweds considering the known accolades of its creators. For those unfamiliar, Mindy Weiss is the planner behind all of Kim Kardashian's most publicized events, while Geller has been busy running the highly acclaimed Geller Events in Los Angeles for many years.
In many ways, the new program was developed as a response to COVID-19, which made it very difficult for couples to connect with planners and walk through the process of executing their weddings. The program is designed to take clients on a journey from big picture wedding ideas to small detail planning. In particular, the plan is divided into three sections, a getting started series, a design-focused series, and logistics series.
Virtual Wedding Planning Programs
Mindy Weiss and Debbie Geller Launch MAD About Weddings
Trend Themes
1. Virtual Wedding Planning - Mindy Weiss and Debbie Geller created a platform to walk couples through the entire wedding planning process virtually, opening opportunities for online wedding planning services.
2. Remote Wedding Services - Remote wedding services provided through virtual platforms are becoming more popular, creating opportunities for other wedding-related services to transition online.
3. Video-based Support - Video-based support for wedding planning can be a disruptive innovation opportunity for businesses that provide wedding planning services.
Industry Implications
1. Wedding Planning Industry - Wedding planners can pivot their services to virtual platforms to cater to clients who prefer remote consultations over in-person meetings.
2. Technology Industry - Technology companies can take advantage of the trend towards virtual wedding planning by creating customized wedding planning software.
3. Event Rental Industry - The event rental industry can offer online consultations and virtual reality tools that allow clients to see and experience different wedding setups.