With looks for both young and old, the Macy's Spring 2011 lookbook is full of color, patterns and layers, which is perfect for the spring season. Although Fashioninising seems especially enamored with a featured pair of Rachel Roy patterned shorts, I'm particularly drawn to the tapestry toga-like dress.
From featuring functional basics to pieces with a more casual-chic tone, the Macy's Spring 2011 lookbook seems to showcase it all.
Tapestry Toga Fashion
The Macy's Spring 2011 Lookbook Showcases Colorful Patterns
Trend Themes
1. Colorful Patterns - Disruptive innovation opportunities could lie in the development of new printing techniques or technologies to create even more vibrant and intricate patterns in fashion.
2. Layered Fashion - Opportunities for disruptive innovation exist in the creation of innovative layering techniques or the development of multi-functional clothing items that allow for versatile and customizable layering options.
3. Tapestry Fashion - Disruptive innovation possibilities can be explored by integrating technology with traditional tapestry techniques, such as incorporating smart textiles or digital weaving methods into tapestry-inspired fashion designs.
Industry Implications
1. Fashion Retail - There is an opportunity for disruptive innovation in the fashion retail industry by incorporating augmented reality or virtual try-on technologies to enhance the shopping experience and increase online sales.
2. Textile Manufacturing - Disruptive innovation opportunities in textile manufacturing can be found in the development of sustainable and eco-friendly fabric production methods, such as utilizing innovative dyeing processes or creating biodegradable textiles.
3. Digital Printing - The digital printing industry could explore disruptive innovation by developing advanced printing technologies that offer higher color accuracy, faster production speeds, and the ability to print on a wider range of materials for fashion and textile applications.