For the Fall/Winter 2020 fashion season, Canada Goose joined forces with Boston streetwear label Concepts to launch a fully reflective jacket that updates the classic 'MacMillan Parka.'
In daylight, the jacket boasts a sleek gray colorway, which transitions to a bright white at night that becomes reflective when hit with light. Apart from giving the jacket a futuristic look, this makes the design perfect for pedestrians throughout the winter months, when daylight hours are limited and it becomes more difficult for drivers to see. The MacMillan Parka's reflective material is also windproof and resistant to water—combining the classic silhouette with luxury performance.
Deon Point, Concepts' creative director, spoke to the partnership, stating "For this collaboration, we looked to snow, ice and albedo as inspiration to reimagine the iconic MacMillan Parka in a reflective material for a new seasonal feeling. The core of Canada Goose is a result of the elements so this was a great foundation to start with."
Fully Reflective Parkas
Canada Goose and Concepts Updated the MacMillan Parka
Trend Themes
1. Fully Reflective Outerwear - Opportunity for incorporating reflective materials into other types of outerwear for increased safety and style.
2. Day-to-night Fashion - Potential for designing clothing that seamlessly transitions between different looks and functionalities depending on the time of day.
3. Weather-resistant Luxury - Disruptive innovation opportunity to create high-end fashion pieces that combine style with practical features like water resistance and windproofing.
Industry Implications
1. Fashion - Potential for fashion brands to explore the use of innovative materials and designs to create unique and functional clothing pieces.
2. Outdoor Gear - Opportunity to integrate reflective technologies into outdoor gear, enhancing visibility and safety for adventurers in low-light conditions.
3. Automotive - Potential for car manufacturers to incorporate reflective materials into vehicle exteriors for improved visibility and safety during nighttime driving.