Bogey Boys, a golf apparel brand founded by superstar musician Macklemore, has unveiled its Holiday 2021 collection. The release of the new capsule comes following Macklemore's Instagram sneek preview, which revealed several t-shirts and other cut and sews items.
Pieces included in the eclectic and experimental collection range from cheetah print tops and golf polos to graphic t-shirts and plaid pants. The cheetah button-ups are one of the more eye-catching items in the capsule. Made from a breathable rayon material, they come dressed with a Bogey Boys script logo that is chain-stitched across the back and chest.
Elsewhere, heavyweight cotton hoodies are offered in four color options, each donning unique embroidery on the left chest. Meanwhile, a striking white cardigan sweater comes dressed with golf-inspired artwork.
Celeb-Backed Experimental Golfwear
Macklemore's Bogey Boys' Reveals its Holiday 2021 Collection
Trend Themes
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Industry Implications
1. Golf Apparel Industry - Opportunity for established golfwear companies to incorporate edgier designs and reach wider audiences.
2. Celebrity Fashion Industry - Opportunity for fashion companies to collaborate with famous personalities to create unique collections.
3. Athleisure Industry - Opportunity for athleisure brands to expand their offerings to include golf-inspired collections with unique designs.