M.A.C collectors are given an edgy upgrade with the release of the M.A.C x Brooke Candy collection. This three-piece cosmetic collection was made in partnership with the eccentric American rapper.
While the M.A.C brand is no stranger to working alongside chart-topping artists, the M.A.C x Brooke Candy collection isn't an ultra-feminine line like Nicki Minaj's popping pink Viva Glam creation or soft like Rihanna's M.A.C Holiday collection.
This collaboration between Brooke Candy and M.A.C offers amplified lipsticks in two new shades with silver chrome deco as well as a liquid eyeliner. While the plum lipstick is a deep purple by the name of 'Which Witch,' the opposing shade is a vibrant red titled 'Cherry Red.'
Rapper Cosmetic Collections
The M.A.C x Brooke Candy Line Captures the Rapper's Sultry Beauty
Trend Themes
1. Collaboration Collections - Collaborating with edgy artists offers cosmetics brands an opportunity to upgrade their collections and appeal to a younger demographic.
2. Bold Lipstick Shades - Offering amplified lipsticks in unconventional shades attracts attention from consumers and allows for experimentation with personal style.
3. Chrome Deco - Adding silver chrome deco to cosmetics packaging creates a futuristic aesthetic that appeals to those interested in innovative design.
Industry Implications
1. Cosmetics - Cosmetics companies can benefit from collaborating with musicians to create limited edition collections that appeal to a younger audience and provide a fresh take on their existing product lines.
2. Fashion - Fashion brands can learn from the unique packaging designs of cosmetics collaborations and apply bold and edgy aesthetics to clothing items and accessories to stand out in the competitive market.
3. Music - Musicians can partner with cosmetics companies to expand their personal brand and reach new audiences through limited edition makeup collections that showcase their unique style and personality.