Mega cosmetics brand MAC has just released the product details for their newest summer collection called MAC Surf Baby.
The collection features a wide colorful range of products such as bronzers, nail lacquers, lip balms, eye shadows and powders as well as eyeliners and their well-known Splashproof mascaras. The MAC Surf Baby collection is the perfect summer color palette. With bright turquoises, corals, beiges and light pinks, the collection is light and airy, just like summer. Following up on a continuing theme that MAC has presented with previous packaging, the Surf Baby collection has a cute hibiscus flower on the press powder compacts.
The MAC Surf Baby collection notably has the perfect summer solution with its SPF 20 tinted lip balms and cute, fresh colors.
Bronzed Blossom Cosmetics
The MAC Surf Baby Collection is Summer-Ready and Cheery
Trend Themes
1. Summer-themed Cosmetics - There is a potential for other cosmetics brands to create summer-themed collections to capitalize on the seasonal popularity of these products.
2. Spf-infused Cosmetics - There is an opportunity for cosmetics brands to incorporate SPF into their products, as MAC has done with their tinted lip balms.
3. Colorful Beauty Products - There is a potential for the beauty industry to trend towards more colorful and vibrant products, as seen with the MAC Surf Baby collection.
Industry Implications
1. Cosmetics Industry - The cosmetics industry could benefit from creating seasonal or themed collections to appeal to consumers looking for a change in their beauty routine.
2. Skincare Industry - The skincare industry could benefit from incorporating SPF into their products to provide consumers with more options for sun protection.
3. Fashion Industry - The fashion industry could potentially collaborate with cosmetics brands to create themed collections that suite the season's clothing trends.