MAC Cosmetics are totally prepared for fall with their hot new Autumn line. Colors as rich and brilliant and MAC claims they have never been created before.
Even better, when treating yourself to these amazing new products, you support an amazing cause as well. Since 1994, MAC has been working to raise money to battle AIDS, and has done incredibly well, in fact, they’ve recently surpassed $100 million dollars collected.
MAC’s latest 08/09 Autumn and Winter lines will quickly become beauty necessities across the world, and with so many different color options, you’re sure to find exactly what you love. Get luscious lips fast with the new De-vine line, which offers beautiful wine-touched hues. Snag the Seven-tease look for your eyes and re-capture the Dramatic Disco look of the 1970’s.
It’s all back and hotter than ever before.
Electric Makeup Hues
MAC Autumn and Winter '08 Lines
Trend Themes
1. Electric Makeup Trends - MAC's new colorful Autumn & Winter '08 lines show a disruptive example of electric makeup trends.
2. Cause-related Marketing - MAC's support of the fight against AIDS for more than 25 years creates an opportunity for other makeup brands to participate in cause-related marketing.
3. Retro Makeup Comeback - The return of 1970s and 80s makeup styles, like MAC's 'Dramatic Disco' look, presents a disruptive innovation opportunity for makeup brands to revive vintage styles.
Industry Implications
1. Makeup Industry - The growth of electric makeup trends and the continued success of MAC provide disruptive innovation opportunities for existing and emerging makeup brands.
2. Non-profit Industry - The success of MAC's cause-related marketing strategy involving the fight against AIDS provides opportunities for other non-profit organizations to partner with businesses in a mutually-beneficial effort.
3. Fashion Industry - The intersection of makeup and fashion trends, as seen in MAC's Autumn & Winter '08 lines, provides innovative opportunities for makeup and fashion brands to collaborate and co-create new styles.