Alter Ego Cosmetic Ads

The MAC Heirloom Mix Holiday Collection Embodies Sophistication

The MAC Heirloom Mix Holiday Collection for 2014 embodies a sophisticated and luxurious air. The makeup range celebrates the festive season ahead and is featured in a campaign that is inspired by the alter ego.

Models pose in side-by-side frames while opposing each other with black and white ensembles. Marie Antoinette meets sultry vampire in this advertorial for the MAC Heirloom Mix Holiday Collection.

The luxe makeup collection features two dynamic lipsticks that include a vibrant and vampy red that also comes in a gloss. The line also features metallic eyeshadow looks and gilded shimmer powder along with pink blush and nail varnish.

Overall, the collection will take one's holiday look for ordinary to extraordinary with eye-catching hues and shimmering powders.
Trend Themes
1. Luxurious Holiday Makeup Collections - Opportunity for cosmetic brands to create high-end, sophisticated makeup collections for the holiday season.
2. Alter Ego-inspired Advertising Campaigns - Chance for businesses to use alter ego themes in their advertising to create a sense of luxury and sophistication.
3. Vibrant and Shimmering Makeup Trends - Emerging trend of using vibrant colors and shimmering powders in makeup products for a bold and eye-catching look.
Industry Implications
1. Cosmetics - Cosmetic companies can capitalize on the trend of creating luxurious holiday makeup collections.
2. Advertising - Opportunity for advertising agencies to help businesses create alter ego-inspired campaigns.
3. Fashion - Fashion brands can collaborate with cosmetic companies to develop alter ego-inspired fashion looks to complement the makeup collections.

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