Launching in June 2013, the MAC 'All About Orange' collection revives a 60s mod inspiration for the cosmetic brand's loyal followers. Focusing on a citrus themed color story, this alluring ad campaign explores the modern revival of retro styling and daring cosmetic applications.
From face to nail essentials, products like MAC's Sweet Pop Nail Lacquer and Tangerine Dream Lipstick will be flying off store shelves this coming summer season.
Embracing vibrant color hues and the return of a 60s MOD inspiration, the MAC 'All About Orange' cosmetic collection sets sail for the summer season. The collection shines a light on fresh face applications including peachy blush and bold pops of tangerine for the lips. Moreover, the striking ad campaign encourages citrus wardrobe accents that compliment fair skin tones and brunette toned hair.
60s Citrus Campaigns
The MAC All About Orange Collection Revives a MOD Inspiration
Trend Themes
1. Retro Styling - The MAC 'All About Orange' collection revives a 60s mod inspiration for the cosmetic brand's loyal followers, providing an opportunity for businesses to tap into the nostalgia trend and bring back retro styles in fashion and beauty.
2. Bold Color Hues - The citrus-themed color story of the MAC 'All About Orange' collection highlights the trend of embracing bold and vibrant colors in cosmetics and encourages businesses to create products with eye-catching color palettes.
3. Summer Beauty Collections - The launch of the MAC 'All About Orange' collection in the summer season demonstrates the trend of creating seasonal beauty collections, presenting an opportunity for businesses to release limited-edition beauty products tied to specific seasons or occasions.
Industry Implications
1. Cosmetics - The MAC 'All About Orange' collection showcases the trend of using bold and vibrant colors in cosmetics, presenting an opportunity for the cosmetics industry to innovate and create products that cater to the demand for vivid and expressive makeup.
2. Fashion - The 60s MOD inspiration of the MAC 'All About Orange' collection opens up opportunities for the fashion industry to incorporate retro styling and offer clothing and accessories that embrace the nostalgia trend.
3. Seasonal Marketing - The launch of the MAC 'All About Orange' collection in the summer season demonstrates the trend of creating season-specific beauty collections, providing opportunities for businesses in the marketing and advertising industries to develop campaigns and strategies centered around seasonal releases.